Add preview assets to showcase your app

By adding preview avails that showcase your app's features and functionality on its store listing page, you lot can help your app attract new users on Google Play.

Characteristic graphic, screenshots, brusque description, and videos are used to highlight and promote your app on Google Play and other Google promotional channels.

Manage preview assets

Before adding preview assets to your app's store list, annotation:

  • Avails are shown on your store listing beyond all test tracks after y'all add together them to your shop listing.
  • You can uncheck the "External marketing" box on your app's Shop settings folio (Grow > Store presence > Store settings) to restrict the promotion of your app across Google-endemic properties.

You can manage your app's preview avails on the Main shop listing folio (Abound > Store presence > Chief store listing) in Play Console. You tin upload images and add a preview video in the "Graphics" section.

Preview asset usage and content guidelines

Different preview assets have unlike requirements and will be shown on dissimilar surfaces. Delight read the content below to understand how your assets volition be used, and what you demand to proceed in mind when adding avails to your Google Play store listing.

Content guidelines: Requirements and recommendations

  • "Requirements" listed on this page are mandatory; failure to meet requirements may event in removal or suspension from Google Play.
  • Guidelines listed under "Highly recommended" on this page can assistance brand your app or game more eligible for recommendation and promotion throughout Google Play. Failure to comply with these guidelines will not impact your store listing page, only may effect in changes to how your preview avails appear on Google Play or limit promotional opportunities.
  • All content must comply with our Developer Program Policies.

Preview nugget usage

App icon

You must provide an app icon to publish your store listing. The app icon does not supersede your app'southward launcher icon but should be a college-fidelity, higher-resolution version that follows Google Play'south icon design specifications.

Usage

Your app icon is used in various locations on Google Play, including your store listing, search results, and top charts.

Content guidelines

Requirements

  • 32-chip PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB
  • Meets Google Play's icon pattern specifications

Short description

Y'all must  provide a short clarification to publish your store list. Your brusk clarification is a quick synopsis meant to spark user interest by outlining your app or game's fundamental value.

Usage

Your short description is the first text users meet when looking at your app'southward detail folio on the Play Store app and can be expanded by users to view your app's total description.

Your brusk description can announced in locations beyond your store listing, so any user should be able to use it to quickly understand the core purpose of your app or game.

Content guidelines

Requirements

  • 80 character limit

Highly recommended

  • Summarize the core function or purpose of your app or game in simple and concise language, highlighting any aspects that make it unique.
    • For apps, unique aspects could be differentiating features, functionalities, content, and benefits
    • For games, unique aspects could be gameplay, mechanics, actor modes, social features, IP, theme and setting, story, and connectivity (such equally offline/online).
    • Avoid slang or jargon, unless it is a language that would come naturally to your target users.
  • Avoid duplication and redundancy of messaging beyond your brusk description, screenshots, characteristic graphics, or developer video. Keep in mind that these assets may be shown side by side.
  • Reverberate the latest land of your app or game.
    • Avoid time-sensitive copy that can become outdated quickly to reduce the need to update.
  • Practise not use language that is non related to the part or purpose of your app, including:
    • Language that reflects or suggests Google Play performance, ranking, accolades or awards, user testimonials, or cost and promotional information, for example, "Best," "#1," "Top," "New," "Disbelieve," "Auction," or "Million Downloads."
    • Telephone call-to-actions, for example, "download now," "install now," "play at present," or "try now."
    • Unnecessary keywords in an attempt to meliorate search results; it will non bear on ranking and provides a bad user feel.
  • Localize your description equally advisable for dissimilar markets and languages.
  • Ensure your short description is correctly formatted:
    • But use periods at the terminate of sentences if your short clarification contains multiple sentences.
    • Use spaces if needed between words, periods (.), commas (,) and special characters (for example, &).
    • Exercise not include special characters, line breaks, emojis, emoticons, repeated punctuation (for instance, ?, !!, ?!, !?!, <>, \\, --,***, +_+, …, ((, !!, $%^, ~&~, ~~~), or symbols (for example, ★ or ☆).
      • But standard characters every bit used in the spelling, grammar, and idiom of your language are allowed (for instance, ¿, æ, Ø, or ¡ ).
      • If applicable, exceptions are allowed for Copyright (©), Registered Trademark (®), and Trademark (™) reasons.
    • Practice non apply capitalization for emphasis:
      • Capitalize as is standard for the language you're writing in.
      • Acronyms can be written in capitals.
      • Only capitalize your app proper name if your Google Play listing app name is also capitalized.

Characteristic graphic

You must provide a feature graphic to publish your shop listing. Your feature graphic is a powerful tool to convey app or game experiences and attract new users.

Usage

Your feature graphic is displayed in various places on Google Play, including:

  • As a cover image for your preview video, if nowadays.
  • For apps, we show a collection of apps in a large format with your feature graphic, including ads.
  • For games, nosotros prove groups of recommended games in a big format featuring preview videos and screenshots, where we prove your feature graphic.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1024px past 500px

Highly recommended

  • Use graphics that convey app or game experiences, and highlight the core value proffer, relevant context, or story-telling elements if needed.
    • Do not use prominent branding that is like to your app icon, every bit this will crusade duplications when shown in context with your app icon. Optimize for branding elements that serve as an extension of your app icon.
    • Avert overloading the graphic with fine details. These volition not be visible on many telephone screens.
  • Place content to prioritize key elements and avoid cutoff zones.
    • Go on prominent visuals and the focal point towards the center of the graphic:

    • Avert placing primal elements (for instance, brand logo, app proper name, primary slogan, and main UI)  in the cutoff zones (the red areas in the example beneath), it may be cut off depending on the UI format.

    • Some formats may use additional UI overlays. Failure to comply with the focal point and cutoff zones may result in ineligibility to appear in these formats.
    • Restrict background elements to the edges of the graphic.
  • Consider using more vibrant colors in your graphics to build involvement and excitement, and avoid using pure white or night gray. These colors can alloy in with the Play Store background.
    • Utilize a similar or complementary color theme and style in the feature graphic, app icon, and in the app itself, so users can immediately acquaintance them with your app and brand.
    • Avert using pure white, black, or dark gray as these colors can easily blend in with Google Play's groundwork.
  • Localize your graphic and branding text equally appropriate for different markets and languages.
  • Avoid any content that reflects or suggests Google Play functioning, ranking, user testimonials, accolades or awards, or price and promotional information. For example, do non utilise words like "Best," "#i," "Acme," "New," "Free," "Discount," "Sale," or "Million Downloads."
  • Avoid time-sensitive content that tin become outdated speedily to reduce the need to update.
    • Fourth dimension-jump content (like vacation-specific updates) should be swapped in and out in a timely style.
  • Avoid inappropriate or repetitive epitome elements, such every bit:
    • Tertiary-party trademarked characters or logos without proper permission.
    • Device imagery (as this tin can become obsolete quickly or alienate some users).
    • Google Play or any other store's badge or icon.

Screenshots

Use screenshots to convey capabilities, the await and experience, and the feel of your app to potential users for better app discovery. You tin add up to 8 screenshots for each supported device type. Supported device types include phones, tablets (7-inch and 10-inch), Android TVs, and Wear Os watches.

To upload screenshots for different device types, underGraphics scroll to your device-specific department:

  • Tablet: To optimize your store listing for tablets, review the Tablet App Quality Checklist.
  • Wear Os: If yous're distributing an app to Clothing Bone devices, yous'll need to add at least 1 picket screenshot. Here are the requirements to follow when adding Wear OS screenshots:
    • Upload screenshots with a minimum size of 384 x 384 pixels, and with a 1:1 attribute ratio.
    • Provide screenshots showing only your app interface. Screenshots must demonstrate the bodily in-app or in-game feel, focusing on the core features and content so users tin can anticipate what the app or game feel will be like.
    • Don't frame your screenshots in a Article of clothing OS hardware device.
    • Don't include additional text, graphics, or backgrounds in your Habiliment OS screenshots that are not a function of your app'due south interface.
    • Don't include transparent backgrounds or masking.
  • Android Television receiver: If you distribute an app to Android Television devices, you lot need to add at least one Android TV screenshot earlier you can publish your app.
    • An Android Telly banner image is likewise required.
    • TV screenshots will only exist displayed on Android TV devices.

Usage

Screenshots may be displayed throughout Google Play, for instance in search or on the homepage, in add-on to your store listing on Google Play. When Google Play displays both your preview video and screenshots together, for example on your store listing folio, and if your preview video is bachelor then your screenshots will exist shown later the preview video, followed left-to-right by the screenshots best suited for the device the user is browsing on.

Content guidelines

Requirements

To publish your store listing, you must provide a minimum of ii screenshots beyond form factors that meet the following requirements:

  • JPEG or 24-scrap PNG (no alpha)
  • Minimum dimension: 320px
  • Maximum dimension: 3840px
    • The maximum dimension of your screenshot can't be more than twice equally long as the minimum dimension.
  • A minimum of iv screenshots is required for both apps and games.

Highly recommended

  • Some sections of Google Play testify groups of recommended apps and games in a large format using screenshots. To be eligible for recommendations in formats that use screenshots, the following guidelines are a requirement:
    • For apps, y'all must provide at least four screenshots with minimum 1080px resolution. These should be 16:ix for mural (minimum 1920x1080px) screenshots and nine:16 for portrait screenshots (minimum 1080x1920px).
    • For games you must provide at least three sixteen:9 mural screenshots (minimum 1920x1080px) or 3 nine:16 portrait screenshots (minimum 1080x1920px). Make sure that these screenshots depict the in-game experience then users can go a sense of what the gameplay will exist like if they download and play
  • Screenshots must demonstrate the actual in-app or in-game experience, focusing on the core features and content then users can conceptualize what the app or game experience will be like.
    • Utilise captured footage of the app or game itself. Do not include people interacting with the device (for instance, fingers tapping on the device), unless the cadre gameplay or app usage is off-device.
  • Stylized screenshots that intermission UI beyond multiple uploaded images are allowed, but prioritize UI in the first iii screenshots as much as possible.

  • Add taglines only if necessary to convey the cardinal characteristics of the app or game. Taglines should not accept upwards more than than 20% of the prototype.
    • Practise not include whatsoever content that reflects or suggests Google Play performance, ranking, accolades or awards, user testimonials, or price and promotional information.  For example, do not use words like "All-time," "#1," "Top," "New," "Discount," "Sale," or "Meg Downloads."
    • Avert adding any form of phone call-to-action, for example, "Download at present," "Install now," "Play at present," or "Try now."
    • Avoid overloading the screenshot with text in small font sizes or backgrounds that compete with the text. These will not exist visible on many phone screens.
  • Avert time-sensitive tagline or content that tin can get outdated quickly to reduce the demand to update.
    • Time-bound content (like holiday-specific updates) should be swapped in and out in a timely manner.
  • Localize your graphic and branding text every bit advisable for different markets and languages.
    • In-game UI does not need to be localized per marketplace, merely any additional taglines or text overlays should be localized.
  • Edit backlog elements in the notification bar earlier submitting. Do not bear witness service providers or notifications. The battery, WiFi, and cell service logos should be total.

  • Use high-quality images with the proper attribute ratio.
    • Do not include screenshots that are blurry, distorted, or pixelated in a way that is not an intentional aspect of your brand.
    • Do not include images that are stretched or compressed.
    • Rotate screenshots appropriately. Do not upload images upside downwards, sideways, or otherwise skewed.
  • Avoid inappropriate or repetitive image elements, such as:
    • Tertiary-party trademarked characters or logos without proper permission.
    • Device imagery (as this can get obsolete quickly or alienate some users).
    • Google Play or any other store's badge or icon.

Preview video

A preview video is constructive to show the capabilities, look and feel, and experience of your app to potential users for better app discovery and conclusion making. It is not required, but nosotros highly recommend providing a preview video for games particularly. Your game requires a preview video to be shown in certain parts of Google Play.

Yous tin can add one preview video to your shop listing by entering a YouTube URL in the "preview video" field.

  • Use a video's YouTube URL, not a YouTube playlist or channel URL.
  • Exercise non add extra parameters like timecodes in the YouTube URL.
  • Utilise a video's total YouTube video link instead of a shortened link.
    • Use: https://www.youtube.com/watch?v=yourvideoid
    • Don't use: https://youtu.be/yourvideoid
  • Provide a localized video tailored for users in different markets around the globe.

Asset usage

Your preview video is displayed before your screenshots on your app'south store listing on Google Play. Users tin can scout your preview video by tapping on the play button that overlays on your characteristic graphic.

In addition, the following may apply to how your preview video can appear on Google Play:

  • Your preview video may as well be displayed on both home and search page.
  • Your preview video may autoplay inline with muted audio up to xxx seconds depending on the user device, setting, network connectedness, and surface area. Whenever your video does non autoplay, a play button is overlaid on your characteristic graphic.
  • For games, some sections of Google Play show groups of recommended games in a big format using preview videos.

Content guidelines

Requirements

  • Disable ads for your video to be shown on Google Play. When users scan Google Play, we want them to encounter a video well-nigh your app, non someone else's ad, as this can be confusing for users. To disable ads, you'll need to:
    • Turn off monetization in your video, or
    • Upload a different video without monetization claims and update the URL in Play Console.
      Important: If your video uses copyrighted content, turning off monetization for your video may not be enough to preclude ads. In that case, you will demand to use a different video (without copyrighted content that has monetization claims).
  • Ready your video's privacy setting to public or unlisted. Do not set it to individual.
  • Do non utilize an historic period-restricted video.
  • Brand sure that your video is embeddable on Google Play.

Highly recommended

  • Your video should set the right expectations and demonstrate the value of your app or game over similar titles.
    • Show the bodily in-app or in-game experience, focusing on the cadre features and content every bit early as possible within the start x seconds of the video.
    • Aim for at least 80% of the video to exist representative of the user experience.
      • Limit championship screens, logos, cutscenes, or other pre-rendered or promotional content.
      • When using pre-rendered footage, cutscenes and graphical assets should be accessory to and supportive of the bodily in-game experience.
    • Keep your videos short and concise because only the first 30 seconds autoplays. Users can go along watching the full video past tapping it merely we recommend keeping your video short.
    • Do not include people interacting with the device (for case, fingers borer on the device), unless the cadre gameplay or app usage is off-device.
    • Make sure that your video is of loftier production quality with a high level of polish. Your video does not need to be professionally made, but the pacing, visual effects, sound furnishings/music, transitions and text overlays should be smooth and piece of work seamlessly together.
  • Create a video in landscape orientation rather than a portrait orientation, every bit your video will show in a mural video histrion.
    • Even if your app or game is in portrait orientation, create a landscape video that is zoomed in to the app or game experience.
    • Do not exit black bars on either side of a portrait video.
  • Consider using copy to give the user context if the video is muted (for instance, when autoplayed). When using re-create:
    • Do not include any content that reflects or suggests Google Play functioning, ranking, accolades or awards, user testimonials, or price and promotional information. For example, practise not use words like "Best," "#1," "Top," "New," "Disbelieve," "Sale," or "Million Downloads." Awards from Google Play such as "Best Of" are allowed to be displayed.
    • Practise non use phone call-to-deportment, for example, "Download at present," "Install now," "Play now," or "Endeavour now."
    • Make sure that the text is legible past using readable fonts, proper font size, and displaying the text long enough for the user to read information technology.
  • Avoid time-sensitive content or taglines that can go outdated quickly to reduce the demand to update.
    • Time-spring content (like holiday-specific updates) should be swapped in and out in a timely manner.
  • Properly localize the video including the UI, taglines, and audio.

TV imprint

A banner nugget is required to publish an Android TV-enabled app. When you lot're creating a banner asset, call back of it similar your app's icon on Android Television set.

Notation: Your app'south banner asset will only be displayed on Android Tv devices.

Content guidelines

Requirements

  • JPEG or 24-fleck PNG (no alpha)
  • Dimensions: 1280px by 720px

360-caste stereoscopic image

To publish a Fantasize-enabled app, y'all'll need to add a 360-caste stereoscopic paradigm to your Store List page.

When you're creating a 360-degree stereoscopic image, think of it similar your app's groundwork image inside the Play Store on a Fantasize device.

Content guidelines

Requirements

  • JPEG or 24-fleck PNG (no alpha)
  • Dimensions: 4096px by 4096px
  • Stereo 360°
  • Maximum file size: 15MB

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